SRK AND DEEPIKA MAKE A SPLASH IN CHENNAI
Crown winner of reality show sponsored by Palam Silks
Bollywood icons Shah Rukh Khan and Deepika Padukone were in the city yesterday to promote their upcoming movie Chennai Express. The movie, directed by Rohit Shetty is expected to hit cinema screens on August 9 festival of Eid.
Adding to the local flavor is the association of Chennai-based Palam Silks with the movie. Next to the stars and Shetty’s trademark action sequences, the sarees worn by Deepika have caught everyone’s attention. To mark their association with the movie, the brand announced a reality show, Meena Hunt, which encouraged young girls in Chennai, Bengaluru and Delhi to come forward and perform like “Meena” – Deepika Padukone’s character in the film.
Finalists from the three city rounds performed live in front of the stars and Kaavya from Bengaluru was crowned the winner. Crowned by Bollywood superstar Sharukhan, in this occasion actor Simbu also presnt. “We couldn’t have found a better way to celebrate 10 years of Palam.
The association with the movie was very apt since Meera represents the typical young girl of today – outspoken, confident and very sure of what she wants – the target audience Palam has been targeting for the last decade with our unique brand of trendy lightweight silk sarees”, remarked Jeyasree Ravi, owner of Palam Silks.
The association with the movie was very apt since Meera represents the typical young girl of today – outspoken, confident and very sure of what she wants – the target audience Palam has been targeting for the last decade with our unique brand of trendy lightweight silk sarees”, remarked Jeyasree Ravi, owner of Palam Silks.
The event also saw the launch of the Palam Silks – Chennai Express Collection of sarees from and inspired by the movie. These sarees will be available for sale at Palam Silk outlets in Chennai, Coimbatore and Bengaluru as well as online on www.palamsilk.com from August 9th 2013.
